Microsoft recently announced yet another cost adjustment for its gaming services, this time targeting Xbox Game Pass. Subscription plans saw a significant 50% increase, accompanied by a restructuring of membership tiers rebranded as Essential, Premium, and Ultimate.

Shortly after the announcement, Pocket Tactics’ Sam Comrie highlighted on X that Microsoft’s subscription cancellation portal experienced technical difficulties, likely overwhelmed by users reacting to Ultimate’s new $30/month pricing. Social media responses echoed similar frustrations, with many confirming challenges accessing cancellation options, though functionality appears restored for most.

While some subscribers may downgrade to lower-tier plans rather than abandon Game Pass entirely, the surge in cancellation attempts underscores consumer pushback against rising costs. This reaction arrives as Xbox shifts focus toward subscription-based revenue, particularly with declining hardware sales and retailer support.

Future reports will reveal whether Game Pass maintains its growth trajectory following these changes. Microsoft’s claims of unprecedented investment in the service face scrutiny, especially if subscriber retention falters amid escalating prices.

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