Circana’s senior analyst Mat Piscatella revealed U.S. video game sales data for September 2025, showcasing a lineup dominated by sports franchises and action titles. Borderlands 4 seized the #1 monthly spot, while Sucker Punch’s Ghost of Yotei debuted at #4 amidst established annual sports releases.
Piscatella’s monthly breakdown highlights both September’s top sellers and year-to-date rankings. Claiming the top position for September 2025 pushed Borderlands 4 to third place in annual charts, trailing Monster Hunter Wilds at #2 and NBA 2K26 maintaining its yearly leadership.
Sports simulations dominated September’s rankings, with NBA 2K26 securing the #2 monthly position. EA Sports FC 26 followed closely at #3, while Madden NFL 26 completed the top-tier rankings. Ghost of Yotei’s #4 achievement proved notable given its October 2 release date, with sales data reflecting pre-order momentum.
Analysts highlighted that Ghost of Yotei’s “flat” performance relative to its predecessor requires contextual understanding. While Ghost of Tsushima launched in 2020 during peak pandemic-driven gaming engagement, its sequel debuted under normalized market conditions with a smaller active console install base. Piscatella emphasized this contrast via social commentary.
Despite its 18th-place standing in yearly sales, Ghost of Yotei demonstrates impressive traction as a PlayStation-exclusive launch. Hardware trends saw Nintendo Switch 2 maintaining its monthly sales crown, while PS5 surpassed PlayStation 3’s lifetime U.S. sales figures during September.
Industry-wide, September 2025 delivered 10% year-over-year growth across hardware, software, and accessories. Analysts anticipate October’s charts will reflect Ghost of Yotei’s full-month availability and Battlefield 6’s impact.
In Wccftech’s Ghost of Yotei review (scored 8.8/10), Alessio Palumbo praised the sequel: “This expansion of Sucker Punch’s samurai saga elevates its predecessor’s formula with richer combat dynamics and an engrossing northern frontier setting. While familiarity lingers, Ezo’s frozen landscapes deliver fresh adventures worthy of the blade.”
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