In its Q1 2025 earnings report, Ubisoft announced that Assassin’s Creed Shadows continues to achieve strong engagement. Surpassing 3 million users by March’s close, the title has now exceeded five million distinct players, with over two billion covert eliminations logged, 1.5 billion kilometers traversed, and 38 million creatures interacted with via petting mechanics. Despite this, the company’s quarterly earnings fell below projections, primarily attributed to challenges within Rainbow Six Siege, as explained by CEO Yves Guillemot:

Q1 presented varied outcomes. Positively, Assassin’s Creed Shadows surpassed initial performance projections, currently boasting over five million active accounts. Concurrently, Rainbow Six Siege X enjoyed enthusiastic reception following gameplay revitalization and feature upgrades, spurring notable player retention gains. However, transient technical glitches impacting in-game purchases created headwinds for revenue—an issue now resolved post-investigation. The title’s long-term trajectory remains promising, buoyed by sustained engagement metrics.

Additional factors influencing revenue included delays finalizing a strategic collaboration anticipated to finalize next quarter, compounded marginally by currency fluctuation effects.

Guillemot further highlighted Ubisoft’s commitment to establishing specialized Creative Houses aimed at amplifying IP development efficiency. The inaugural division, confirmed earlier this year, will manage flagship franchises including Rainbow Six, Far Cry, and Assassin’s Creed, overseen by Christopher Derennes alongside Guillemot’s son.

Regarding Shadows’ expansion—Claws of Awaji—Ubisoft confirmed an upcoming release during fiscal Q2, promising 10+ hours of narrative-driven missions, fresh armaments, talents, and combat techniques. Industry speculation suggests a September rollout, though official confirmation awaits publisher disclosure.