Xbox’s leadership, spearheaded by CEO Sarah Bond, has dismissed speculation about the brand stepping back from hardware production. A successor to the current Xbox Series X|S is confirmed to be in development, with Bond emphasizing its design as a “very premium, highly refined, curated experience”—phrases that hint at a top-tier (and likely costly) offering. While specifics remain under wraps, Bond’s recent remarks suggest the device will push boundaries in both performance and user engagement.

During a conversation with Mashable about ASUS’ ROG Xbox Ally X handheld—a joint project between Microsoft and ASUS—the discussion shifted to rumors of the next Xbox blending console and PC capabilities. Speculation points to a hybrid system enabling access to multiple gaming platforms (Steam, GOG, Xbox Game Pass, etc.) within a unified interface. Bond acknowledged these whispers, stating, “You’re seeing glimpses of our vision with devices like the Ally X, but we’re holding back details for now.”

While execs often tout upcoming products as groundbreaking, Bond’s nod to the Ally X’s design philosophy offers clues. A future Xbox that seamlessly integrates PC and console ecosystems could redefine how players access their libraries, merging casual living-room gaming with the flexibility of PC titles. This approach might counter declining console sales by appealing to a broader audience.

Industry insiders project a 2026–2027 launch window for the new hardware. Meanwhile, Microsoft’s recent price hikes for both retail consoles and developer kits have sparked debate. For deeper insights into the ROG Xbox Ally X, explore hands-on reviews and interviews with ASUS leadership, who confirm this collaboration marks a long-term strategic shift for their gaming devices.

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