Recent discussions on Reddit sparked speculation that major U.S. retailers Target and Walmart were phasing out Xbox hardware from shelves. The claims gained traction after Costco reportedly halted Xbox sales earlier this year, fueling concerns about Microsoft’s retail presence.

Contradictory information emerged as YouTuber Destin Legarie shared findings from contacting stores directly:

“A Walmart representative stated there’s no official notice about discontinuing Xbox stock and confirmed current availability. Meanwhile, Target employees indicated no system flags about discontinuation, though shipments have been delayed with minimal incoming inventory expected.”

Following its own inquiry, Windows Central obtained confirmation from Microsoft:

“Retail partners like Target and Walmart continue supporting Xbox hardware, software, and accessories.”

This incident highlights ongoing challenges for Microsoft’s communications strategy, amplified by recent controversies. Xbox’s turbulent year—marked by studio shutdowns, workforce reductions, and major Game Pass revisions—has left fans sensitive to unverified claims.

The subscription service’s overhaul drew sharp criticism, with Game Pass Ultimate costs rising sharply and new Premium tiers excluding Call of Duty titles. This occurred despite executives touting record-breaking Game Pass revenue, triggering mass subscription cancellations and concerns about consumer trust erosion.

Industry analysts warn that frequent policy reversals could have long-term repercussions for Xbox loyalty, particularly among longtime supporters feeling alienated by abrupt changes.

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