Categories Gaming

Ex-Bethesda and Xbox Execs: Subscription Services Shortchange Creators

In a recent discussion with Dbltap, ex-Bethesda publishing lead Pete Hines voiced skepticism toward gaming subscriptions like Game Pass and PlayStation Plus. He suggested that, based on his tenure ending in 2023, developers often lack fair compensation when titles join these platforms.

Though no longer active in the industry, my past experiences highlight recurring concerns. Decisions made years ago appear to have validated my worries. The rise of subscriptions risks devaluing creative work if balance isn’t struck. These services depend entirely on content, yet creators aren’t adequately acknowledged or rewarded. Without addressing this imbalance, friction emerges between service operators and those supplying the essential products driving subscriber interest.

Former Xbox Studios VP Shannon Loftis endorsed Hines’ stance in a LinkedIn post, drawing from her three-decade Microsoft career:

Hines raises valid points. While Game Pass occasionally elevates overlooked titles, most entries see retail sales dip unless designed for ongoing monetization. The internal strain this model creates warrants deeper exploration.

Despite critiques, U.S. subscription revenue hit $562 million in June 2025—a historic peak—per Circana’s Mat Piscatella. Though unclear if developers benefit proportionally, the growth signals sustained corporate investment in subscription ecosystems.

Hines also reflected on his Bethesda career, citing the Fallout 76 Collector’s Edition mishap as a key regret. Initially, buyers received nylon bags instead of promised canvas versions, sparking backlash. After offering 500 Atoms as compensation, Hines later pushed to fulfill the original promise, shipping canvas replacements to affected customers.