Update 20/08/2025: Retailer Best Buy recently listed pricing details for the upcoming ROG Xbox Ally and Xbox Ally X, aligning with earlier reports from Billbil-kun. Though pre-order access remains pending, sources suggest registrations could open imminently, as indicated in recent leaks.

Initial Report:

At Gamescom 2025, Xbox revealed the ROG Xbox Ally and ROG Xbox Ally X will hit the market on October 16, 2025. This follows speculative claims about the handheld’s features, including its integration with Microsoft’s gaming ecosystem.

While the announcement was part of Xbox’s Gamescom showcase, enthusiasts had already anticipated the date after Dealabs’ Billbil-kun shared unverified details days prior. The leak included projected costs: $549.99 for the base Ally model and $899.99 for the premium Ally X variant in the U.S., alongside previously disclosed European pricing.

During the presentation, Xbox highlighted the Ally’s integration of Co-Pilot for Gaming, a feature designed to enhance user support during play. Additionally, a tiered performance labeling system—inspired by Valve’s Steam Deck—will categorize games into three tiers based on frame rates. Titles achieving 30FPS or higher receive a “Optimized for Smooth Play” badge, while 60FPS+ games earn a “Premium Performance Guaranteed” marker. Untested titles display a “Pending Evaluation” notice.

Accompanying these features, Xbox introduced its Handheld Compatibility Program, a dedicated initiative to optimize game performance across portable devices. According to an Xbox Wire statement, the program involves rigorous testing of “numerous titles” to ensure seamless experiences on the Ally series. This effort underscores Xbox’s commitment to expanding handheld gaming accessibility.

With the launch now confirmed, attention shifts to official pricing validation and potential pre-order announcements. Despite Billbil-kun’s accurate track record, Xbox has yet to formally endorse the leaked figures.