Wizards of the Coast recently announced a major restructuring for its Dungeons & Dragons division, consolidating all aspects of the iconic role-playing IP—including games, publications, and multimedia projects—under a unified franchise framework. The news was posted by Dan Ayoub, a seasoned industry executive with prior roles at Microsoft’s Halo team and Certain Affinity before joining WotC in 2022 as Senior VP of Digital Games. Ayoub revealed he’s now been appointed to helm the expanded D&D franchise leadership:

Today marks a pivotal shift. By unifying books, digital titles, films, and shows under one strategy, we’re creating a cohesive vision for D&D. This isn’t just organizational—it’s a game-changer for the D&D universe, ensuring resources and creativity align to elevate the brand globally. Leading this charge is both an honor and a surreal full-circle moment for me, blending decades of passion with high-stakes responsibility.

The opportunity to steer this legendary franchise is equal parts exhilarating and intimidating. But with a talented team and Hasbro’s backing, I’m confident we’ll deliver unforgettable experiences across every platform.

While Ayoub emphasized multimedia growth, concrete plans remain scarce. The 2023 film Honor Among Thieves saw modest box office returns, and Paramount+ has halted development on a related TV adaptation. However, Wizards continues prioritizing gaming initiatives:

Multiple D&D video game projects are reportedly in development, including the next chapter of Baldur’s Gate. Earlier this year, Ayoub hinted that updates on upcoming titles would arrive “soon,” though specifics remain under wraps. The franchise reorganization aims to streamline cross-media storytelling while capitalizing on the IP’s resurgence following Baldur’s Gate 3’s critical success.